Abbavater Digital

ABBAVATER
DIGITAL

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Digital Advertising

Getting in front of your prospects first is how you win. Through digital advertising on search engines and social media, you can be found first.

REACHING THE RIGHT PEOPLE AT THE RIGHT TIME

Digital Advertising for Lead Generation

To be successful, your business needs to grow, and it can’t happen without a steady flow of new customers. As part of your inbound marketing strategy, digital advertising plays a significant role in attracting new leads when working alongside your organic marketing efforts to maximize impact and promote growth.

Our digital advertising strategies leverage digital channels through uniquely targeted advertising campaigns to find your ideal customer without wasting time weeding out unqualified leads.

Keep reading to learn more about how digital advertising campaigns are an essential component of your inbound marketing growth strategy.

WHY SHOULD I CARE?

What is Digital Advertising?

Digital advertising is an approach to marketing through online channels, such as websites and streaming content, that leverages a variety of media formats, including text, image, audio, and video. The results of a digital advertising campaign provide you with detailed insights that will help you fine-tune your target audience. Metrics on which promotions received the highest engagement offer a true representation of your target audience demographics for each social platform.

Using paid channels to promote your content with the goal of turning the traffic generated by your ads into leads adds value to your audience while positioning your brand in a more positive light.

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WHERE SHOULD I SPEND MY BUDGET?

Paid Advertising Platforms

When it comes to digital advertising, there are many options to choose from. So, which platform(s) should you spend your ad budget on? The answer depends on your goals and audience. Key factors to consider include your ad objectives and the platforms your target audience is most active on.
If you’re looking to reach a broad audience, search engine marketing (SEM) or social media advertising is a good option. Both of these platforms have an extensive reach and can be very effective in driving traffic to your website or online store. If you’re more interested in targeting a more specific audience, display advertising is a good option. Display advertising is ideal for targeting people based on their interests, demographics, and location. This type of advertising can be very effective in generating qualified leads.

Our team can help to build out your campaigns across Google search, Google Display Network, Bing, Youtube, Facebook, Instagram, LinkedIn, Pinterest, and more!

Cross-Channel

Cross-channel advertising refers to the process of advertising across multiple digital advertising channels through either direct deals with publishers or cross-channel advertising software. There are several options available to reach potential customers including search, display, mobile, social, and video.

If you are already utilizing one or two of these channels, forming a comprehensive and cohesive cross-channel digital advertising strategy helps ensure you are reaching your ideal target audience.

Search

Paid search, also referred to as search advertising, search engine marketing (SEM), or pay-per-click (PPC), is the process of advertising on search engines such as Google, Bing, and Yahoo!. Search advertising is used in conjunction with search engine optimization practices and SEO software to form a comprehensive search advertising strategy.

You can also utilize other digital advertising channels such as display, mobile, social, or video as additional avenues to reach your target audience.

Display

Display ads combine text, images, and a URL that links to a website where a customer can learn more about or buy products. These ads can be static with an image or animated with multiple images, videos, or changing text (also called rich media ads). Banner ads are a common form of display ads that are frequently used for awareness campaigns.

Display advertising software helps you to target, purchase, manage, and track display advertisements. In addition to paid search advertising, display advertising is one of the most used forms of digital advertising.

Social

Social media sites like Facebook, Instagram, Twitter,  LinkedIn, and YouTube are ideal platforms for paid advertising. Different demographics frequent social media sites differently. This is where knowing your ideal customer and their habits is important to your digital advertising strategy. Social media advertising is only one piece of a digital advertising strategy. A comprehensive approach to your strategy works best. 

BEST PRACTICES FOR SUCCESS

What should my budget be?

There is no one-size-fits-all calculation for a digital advertising budget. Every organization has different needs, products, and customers. It’s important to understand that digital advertising isn’t a one-month spend to yield results. In order to see results from your advertising initiatives, you should aim to commit to a yearly budget.

A common rule of thumb is that B2B companies should spend between 2 and 5% of their revenue on marketing. For B2C companies, the proportion is often higher — between 5 and 10%.

Another consideration for budgeting is your reach and the number of platforms you are using. To put it into perspective, for example, a small town or city budget around $500 per platform; a large city or region $1,000-$3,000; a portion of a state or a whole state, $5,000-$10,000; and for the entire country, $30,000 monthly for the USA.

Our minimum monthly budget for a digital advertising campaign is $3,000 per month. 

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EDUCATIONAL CONTENT FOR DIGITAL ADVERTISING

Additional Resources

There is no one-size-fits-all calculation for a digital advertising budget. Every organization has different needs, products, and customers. It’s important to understand that digital advertising isn’t a one-month spend to yield results. In order to see results from your advertising initiatives, you should aim to commit to a yearly budget.

A common rule of thumb is that B2B companies should spend between 2 and 5% of their revenue on marketing. For B2C companies, the proportion is often higher — between 5 and 10%.

Another consideration for budgeting is your reach and the number of platforms you are using. To put it into perspective, for example, a small town or city budget around $500 per platform; a large city or region $1,000-$3,000; a portion of a state or a whole state, $5,000-$10,000; and for the entire country, $30,000 monthly for the USA.

Our minimum monthly budget for a digital advertising campaign is $3,000 per month.